Messari Crypto: News
Led engineering for a revenue-critical research product, and expanded the Go ingestion platform that fed thousands of documents a day into APIs, research tools, and an AI copilot.
Build products people find and keep using.
Senior engineering for founders in NYC. I step in at the depth you need: a feature, a redesign, or the whole product from scratch.
Services
Build the product. Help people find it.
Four ways to work together.
- Technical product strategyYou know what to build first, how to build it, and what it will cost before you commit.
- Web & mobile developmentYour customers get web and mobile apps they understand on first use and keep coming back to.
- MVP to productionYour first version ships to production and becomes the foundation for everything that follows.
- Growth engineeringCustomers who are already searching can find you, through search, AI search, and content.
Selected work
Products that had to ship, scale, and be found.
Alto Pharmacy: Billing
Automated a high-stakes pharmacy billing system, saving over $500,000 a year, and shaped the checkout pricing patients see before every delivery, where one error can delay a medication.
WebX International
Gave a company with no design team a full rebrand and two rebuilt sites, corporate and analytics, so customers understand the business at a glance.
Ring Style Finder
An AI ring try-on app taken from concept to the App Store. Experiments driven by funnel analytics lifted paywall reach from 21% to 83%, and an AI content pipeline brings in 1M+ organic Pinterest impressions a month.
About
Run by Jasmine Lee, a senior software engineer in NYC with eight years shipping at Microsoft, Carta, Alto Pharmacy, and Messari.
What do you build?+
Web apps, mobile apps, startup MVPs, and new product features for founders and small teams. Custom software development in NYC with product strategy, engineering, and launch support in one place.
How is this different from a web development agency?+
You work directly with the person shaping product strategy, UI/UX direction, and engineering, so decisions stay close to the business goal. When a launch needs broader marketing, I bring in a trusted agency partner.
Can you take an MVP from idea to launch?+
Yes. I help founders turn early ideas into a focused MVP, then improve the product after launch with better UX, security, analytics, and performance.
How do customers find my product after launch?+
Through product discovery systems that support SEO, AI search visibility, content workflows, and social channels, so the right customers can find and understand your product.
Do you offer fractional CTO support for non-technical founders?+
Yes. I help non-technical founders make practical decisions about scope, architecture, roadmap, budget, and what to build first, so the product moves forward without budget risk.
Can you work with an existing product team or agency?+
Yes. I support startups, agency partners, and internal product teams while staying focused on product engineering, technical execution, and clear communication.
Recognition
Scoped, built, and pitched under real constraints.
- 1st PlaceEncode Modular DeFi Hackathon, ETHDenverDapp for tipping SoundCloud DJs StacksBTC
- FinalistAI Megawave, MultiversX HackathonElizaOS AI Agent for creating music NFTs
- WinnerStartup Pitch Competition, Solana Ship Week, MiamiDapp for monetizing internet presence
Contact