Strategy, web and mobile development, and marketing for founders.
Accepting select projects. Let’s talk.
I’ve spent the past 8 years designing, building, and maintaining modern tech products across large companies and high-growth startups. This collection includes both independent projects from The Flower Shop and work I led on full-time engineering teams.
Built a core backend data ingestion pipeline to web crawl and scrape real-time qualitative crypto data. Also led architecture for a team of 3 on an entirely new product vertical responsible for 20% of the company's revenue.
Redesigned patient billing flows involving backend insurance details and frontend copays. Reduced operational and customer costs by $10.5k a week.
Led a digital rebrand and rebuilt WebX’s corporate and analytics sites so customers could understand the business faster, trust the brand sooner, and find it more easily through search.
Created an AI engagement ring try-on app. I use it to test the same product discovery systems I offer clients: SEO, AI search visibility, and social media automation systems that help the app reach new users.
Some client work is private or under confidentiality restrictions. Public examples focus on owned and public projects.
A NYC web development agency for founders who need web or mobile products, along with integrated marketing systems that help users find them.
Content automation began around Apr 21. Impressions reached 94,902 in the first two months as the workflow stabilized and compounded.
Design and build modern web apps, React Native mobile apps, and digital product experiences that help customers understand your offer, take action, and keep using the product.
Help the right customers discover your product through SEO, AI search visibility, content workflows, social channels, and the analytics to see what is working.
Get from idea to a usable startup MVP faster, then improve the product so customers can trust it, use it smoothly, and give you clearer signals.
Give founders a clearer path from business goal to technical plan, with practical decisions on scope, architecture, roadmap, budget, and what to build next.
The Flower Shop is run by Jasmine Lee, an independent software developer in New York with engineering experience at Microsoft, Carta, Alto Pharmacy, and Messari.
Recognition from fast-moving product environments where the work had to be scoped, built, and presented clearly under real constraints.
Practical answers for founders choosing how to build, launch, and get a product in front of users.
I build web apps, mobile apps, startup MVPs, new product features, and distribution systems for founders and small teams. It is a fit when you want custom software development in NYC with senior-led product strategy, implementation, and marketing support in one place.
The Flower Shop is a lean alternative to a web development agency or software development company in NYC. You work directly with the person shaping the product strategy, UI/UX direction, engineering, web development services, and launch support, so decisions stay close to the business goal.
Yes. I build modern web apps and React Native mobile apps for customers who need a product people can understand, use, and return to across web, iOS, and cross-platform experiences.
Yes. I help founders turn early ideas into focused startup MVPs, then improve the product after launch with better UX, security, analytics, and performance.
I build product discovery systems that support SEO, AI search visibility, content workflows, and social channels so more of the right customers can find and understand your product.
Yes. I help non-technical founders make practical decisions about scope, architecture, roadmap, budget, and what to build first so the product can move forward without budget risk.
Yes. I can support existing startups, web design agency partners, or internal product teams while staying focused on product engineering, technical execution, and communication. When a launch needs broader marketing support, I bring in a trusted agency partner while keeping the product work connected.
